|
Originally debuting during the 2006 Olympics and also
featured in a radio commercial this TV commercial features a young Charles Kettering
(portrayed by a local actor) starting the first automobile with his life-changing
invention, the self-starter (not to mention the first ignition system, spark plug, and
storage battery electrical system). The clever and unique TV commercial comes full circle
in just 30 seconds tying Kettering's inventiveness and spirit of innovation to the
physicians, clinicians and researchers at the present day Kettering Medical Center Network
symbolized in the commercial by the Kettering Medical Center building.
The radio commercial also links KMCN to its namesake in a more direct way by featuring
Susan Kettering, the great grand daughter of Charles Kettering. We thank our ad agency,
Penny, Ohlmann, Neiman, Inc for brilliant production work on this project.
Incidentally, the
gracious fellow who owns the vintage automobile, a 1911 Drake, the stand-in for the car in
which Charles F. Kettering installed the first self-starter, a 1912 Cadillac (only two are
left and are in museums), actually drove his very rare car to both filming locations at
Carillon Park and Kettering Medical Center from his house. He did this in intermittent
snow and rain. The vintage cameras in the commercial (circa 1900) came from a collector.
This commercial won the International Aurora Best of Show Award among 5,000 entries, the
Silver Aster Award, the Dayton Advertising Best of the Best - Broadcast Award and the
MarCom Creative Award.
|
|
View More Info on Charles F. Kettering
In 1945 Charles Kettering and Alfred Sloan established the
Sloan-Kettering Institute
for Cancer Research in New York City.
|